iSmart News

iSmart Software awarded GITC accreditation

peter@ismartsoftware.com

In February this year, iSmart Software was awarded GITC accreditation [Government Information Technology Contracting] by the State of Queensland, Public Works.

iSmart Software now has a blog

peter@ismartsoftware.com

The iSmart Blog is now up and running! You can go to our blog on a regular basis (just like any other website) to get the latest and greatest about iSmart.

Can your customers find your website in Google?

peter@ismartsoftware.com

iSmart Software has introduced a range of Search Engine Optimization (SEO) packages for companies who want their website to rank better in search engine results pages. MORE >>

peter@ismartsoftware.com

Many of our clients may not be aware of the extensive range of pluglets available as an iSmart Software customer. Over the years we have developed a range of pluglets with different functions to suit a variety of needs.

In case you are not up to speed with the pluglets on offer in your iSmart Admin Panel, here is a list of the pluglets we provide, how they work and what you can do with them.

SEO for CEOs

peter@ismartsoftware.com

To some CEOs the term Search Engine Optimisation (SEO) may mean very little. Perhaps your marketing department or webmaster may request a section of the budget be allocated to it. But how do you know the money will bring your company a tangible benefit?

As SEO matures it is proving to be an online marketing tactic that is accountable, traceable and if done correctly, profitable.

SEO explained
Search Engine Optimisation is the art and science of modifying your website and other aspects of your online marketing to increase the rankings of your website in search engines. Eg. www.google.com / www.yahoo.com

iSmart Locator a hit with QLD Cricket fans

peter@ismartsoftware.com

www.qldcricket.com.au has recently launched a new club locator facility using iSmart Softwares Locator software. Its a facility that isnt offered on any other cricketing website in Australia and we think its a real coup for our site, says Queensland Crickets IT Manager Barry Shimmin-Clarke.

The locator has been a huge success with over 10,000 unique page views to the facility in November alone. In addition to the location of club, the site will also list each of the cricketing services available at each club. For example, if youre looking for a club that offers the Have a Go program or junior cricket, youll have all the necessary information at your fingertips.

peter@ismartsoftware.com

The world today moves fast very fast. Its sometimes hard to keep up with the latest and greatest, let alone try to analyse and evaluate these products and services. With the influx of new technology in the marketplace, it makes sense to look at your customer base and ask yourself the question Can I use any of these new technologies to benefit my customers and therefore my business?

Followed are some new and emerging technologies that have recently made it into the spotlight. Some of these technologies may not be so new - they have been around for years - but have only been utilised by a small segment (proportion?) of the business population until now.

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info@malcolmaulddirect.com.au

The world of marketing communications never fails to intrigue. In the wake of the great dotcon the internet has become ubiquitous as a research tool and just one of the many media to consider in your marketing activity. Although the smart marketers have realised the internet is not an advertising media, rather it is a direct marketing channel.

Thats bec ause people dont need advertising when on websites they have search engines to find what they want and the majority of people use search engines to do so. Which is one of the reasons why banner ads perform so poorly and Google is valued so highly.

And just as the wow factor of the internet resides and e-mail chokes on its own success, another quiet marketing communications revolution has taken place, out of the eye of most people. And what a revolution it is.

Usually when cultures collide, chaos reigns. Yet the only chaos to emerge from the most recent collision is the rush to adopt to the new industry benchmarks. These benchmarks will change the marketing industry forever specifically the direct mail media and its integration with the internet.

RSS Feeds - The new communication Chanel

peter@ismartsoftware.com

Many of you may have heard the term RSS feeds floating around lately. You may have even seen these little logos on many of your favourite websites, particularly news sites and blogs (define blog ). Many clients are asking, what is RSS, what does it do and why would I think about using it?

RSS is another channel for distributing information to people. Just like TV Advertisements, Skywriting, Newspapers, Websites, Blogs or Podcasting, it is a way to get information about your company, or yourself to a wide audience. It is a fantastic tool for companies who have regular updates on their websites and are designed to keep your company, ideas, products or services in the forefront of consumers minds.

Before we delve into the mechanics of RSS, feeds let us look at some real world examples of how they are used.

Using statistics to improve your website

peter@ismartsoftware.com

Most people think about website statistics and their heads start to swim in a sea of numbers, charts, hits and views. This is a shame, as analysing statistics can reveal an enormous amount of information about how people use your website.

What are website statistics?
Usually driven by a program you can download, an online version of this program or more commonly offered by your hosting provider, website statistics track visitors, page views, hits and other information through your website log files. A log file is a copy of certain activities on your website and can be analysed to glean information.

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